In this day and age, You need to have a strong digital presence. One of the best ways to gain this is by having a website. If you own or operate a business which hasn’t taken that step into the online world, Here we’ll try to list some of the most important advantages of having your own personal website.
1. DEVELOP ONLINE PRESENCE & CREDIBILITY.
Gone are days when your physical shops had their opening and closing hours. When Customers had to take out their precious time to visit a specific area and explore shops.
Your website will be online and reachable 24/7, 365 days a year as long as the servers are running up. That means people from all around the world can visit your website at their own convenience. In the comfort of their own house. They can have countless numbers of your products right on their palms. Same for your competitors though!
Imagine you are looking for a specific product. You spin a quick search on Google and find a website which has a very well managed User Experience and great reviews. It would be tempting to engage with that business right?
Having a simple & well designed website makes consumers feel comfortable engaging with you. That automatically builds your credibility. And they will expect the same kind of experience throughout the interaction with the consumer. This way you can climb up the algorithm of search engine recommendations and get more clicks which in turn results to more clients!
2. SAVE MONEY ON UTILITIES.
Along with displaying relevant information & services offered, Setting up an e-commerce store internally integrated with your website can save you a lot of bucks. You have an option to not have a physical store & cut costs on a lot of utilities expenses like rentals, staff wages, tax, maintenance, etc. By getting rid of these overhead expenses, you can also lower the prices of your services & gain a competitive edge among other competing businesses.
Having a website also can help you save your funds promoting & advertisement of your business. Instead of sticking posters on walls & finding a good billboard to advertise, Tools like Facebook advertising & Google Ad Sense can help you reach customers with more accuracy and reliability. Researching on Search Engine Optimization (SEO) & better online advertising business are worth the investment.
3. MAKES IT EASIER TO IMPROVE CUSTOMER SERVICE.
Another Benefit of having a web presence would be new possibilities of easier interaction with the customers. Let’s be real, no business has 100% satisfied customers. There will be a small fraction of customers that will notice some shortcomings or will get disappointed. To grow, you would need to take these shortcomings as feedback and work on it to provide better customer service.
Websites make it easier to interact with clients by setting up live chats, automatic email system, reviews & periodic transparent updates. In real life, you cannot inspect every staff member’s interaction with clients 24/7. However, it is possible to audit staff’s work online and ensure your customers a helpful and rapid response.
Discussion Forums have also been proved to be very helpful as it directly connects the staff team with new ideas and suggestions all around from the internet.
4. TARGET LARGER MARKET.
Your website can be used to showcase what your business has achieved till now and it’s future ambitions. In General, Website is a nice way where potential investors can be referred to. For that, again it’s advisable to make the website appealing enough to catch the attention of investors.
The ability to break through geographical barriers which once was thought as an impossible task is now just a few clicks of hard work. As your site is accessible to anyone all over the world, Anyone, from any country, will be able to find your company and as such, is now a potential customer. Crazy! isn’t it? But the success of an online business depends on the same thing as any off-line business, that is MARKETING.
5. WORK FROM HOME/ANYWHERE
COVID-19 pandemic has been around for 2 years now and it has drastically affected our work styles. People who used to commute daily to their brick & mortar shop now have to stay at their homes, desperately trying to find a way to not let their sales drop down too much.
People who were clever enough already had their websites built up &. As long as you have a solid internet connection you can live virtually anywhere while you conduct your online business. Many people live in one continent, have their hosting on another and their warehouse on yet another. The world has gotten very small and you can take advantage of this.