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Shopify analysis

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With almost one million active users, Shopify is one of the leaders in the eCommerce space that allows you to set up your digital business and sell goods and services. Shopify is a fully integrated e-commerce solution, providing ready-made online shops that you can edit and customize till your heart’s content.

So often, we’ve seen platforms shut down with no notice, leaving their users stranded and scrambling. Shopify has proven itself to be one of the largest and most trusted eCommerce platforms available.

Shopify Pros

As you probably know, Shopify makes it really easy to set up eCommerce stores due to their website builder and store builders that help you in every step of the way. Shopify has a huge community that uses the platform and surely they’re all there for a reason.


One of the most common praises of this platform that you will hear is how simple it is to use. Ultimately you want to focus on running your business; you can’t afford to waste your time dealing with technical issues for your store. Your competitors aren’t holding back, then why should you?

That being said, it’s a great platform if you aren’t as tech-savvy as others. There are drag-and-drop boxes to help build and customize your storefront which essentially anyone can use. Upon using Shopify further, you’ll realize that their focus is to have an easy-to-use platform.

Available Support

There is a dedicated support team that works at Shopify providing the user with 24/7 support and will be able to answer most of your questions through email or a live chat. If typing isn’t your thing, you can pick up the phone and call their 24/7 hotline, with four available numbers to serve different regions.

If your region isn’t on the map yet, there’s no need to worry. They have a big community of people that help one another on their online forum. You can post on one of their help forums, and you’ll get an answer from someone else who uses the platform. This is not a simple addition for other sites that provide eCommerce stores.

Lots of Themes

Another incredibly important part of your online store is how aesthetically pleasing it looks. The cleaner and neater a store looks, the better results you’ll see at your bottom line. This is yet another category in which Shopify excels.
They deliver a wide range of sleek aesthetic packages called “themes” which are free themes to get you started, and other themes that require payment.

There are so many themes that they categorize the different options in the industry. There’s a section for art, food, furniture, and jewellery, to name a few. You can scroll through the categories or search for yourself.

App Store

Shopify’s claim to fame is its in-house App Store. It gives access to over 1,200 plugins and apps. With a variety this large, you’re sure to find everything you want to build you perfect eCommerce stores.

Some apps will automate and streamline the processes of your business. This leaves you a lot more time to focus on the important stuff. If you’re not familiar with accounting, inventory management, or shipping, there are apps that will help take care of them for you.

The big reason the folks at Shopify can have all of this support is that they partner with accounting software companies and other tool providers. They integrate all of the different companies into one Shopify App Store, which you can utilize to improve your eCommerce site. That means you can get marketing tools applied directly to your online store instead of scrounging the internet.

Ease of Marketing

The more people see your store, the better success you’ll have. That is one of the basic things one learns in marketing. A significant way to get more traffic to your site is to use Search Engines Optimization. Shopify has a ton of SEO-additions to its platform, as well as other marketing tools.

Shopify will let you make discount codes, link your products on different social media platforms, and generate keywords to get you the best results. This pretty much displays the eCommerce potential which Shopify offers.

Also, Shopify offers add-ons that allow you to take a deep dive into the data from your page.


Even though the platform is so easy to set up and get going, there are additional steps you can take. If you aren’t entirely in love with the theme you downloaded, or you wish your store looked a little different, you can fix it. Their customizable website builder is a huge help.

Each theme is preloaded with a standard setup. Most of the themes allow you to edit, add, and move around content as your heart desires. What that means for you is you can be as picky as you want, you’ll still be able to put together your dream store.

Ability for Growth

Another thing worth mentioning is how friendly the Shopify platform is towards stores that want to grow and expand. You’ll find that Shopify is not only ideal for starting out a small company, it’s equally useful for a large business. It brings you tools and apps you’ll find helpful in any step of your brand’s expansion. During every part of your company’s growth, Shopify offers a great eCommerce solution to sell your products.

Fully Hosted Platform

Shopify is a fully hosted platform. What does that mean? It means you don’t even have to pay extra money for server maintenance or server-hosting fees. It also means a certain level of freedom since Shopify isn’t reliant on a host to determine their costs and guidelines.

Miscellaneous Perks

Some of the other perks of Shopify is the ability to offer gift cards to your shop! This is a rare concept in the eCommerce world, so it’s refreshing to see something like this provided by Shopify. It’s available on their “Shopify” and “Advanced Shopify” account tiers.

Staff accounts are another perk offered by Shopify. You can give your team members different levels of permissions to make sure your sensitive data stays behind locked doors. You can have between 2 and 15 accounts, depending on the account tier you have.

If you’re looking to take Shopify to the streets, have no fear! Shopify offers a Point of Sale functionality so you can use it in a physical store or pop-up shop.

Shopify Cons

Unfortunately, it’s not all sunshine and rainbows with Shopify. There are a few downsides to the platform. None of the eCommerce platforms is flawless; it’s just up to you to decide the severity and compare their pros and cons. Most of Shopify’s cons revolve around the fact that it’s not a free-to-use platform.


Let’s get it out of the way, Shopify is not a free platform to use. There’s a monthly subscription cost. You have to pay for some themes. There are feeds to use some apps in their App Store. On top of that, there’s a transaction fee when you sell online unless you use Shopify Payments on your store. The only free plan available is their free trial.

Having to pay for a place to sell your goods is not a new concept, though. Even with the fees associated with this platform, it’s way less expensive than a brick-and-mortar shop.

Think about how many things in your life that are free are worth using? You get what you pay for, and in this case, you get a lot of handy features with Shopify.

Customization Limitations

Although the platform is very customizable, it has some limitations. There are additional features that can’t be unlocked strictly because of how the coding is set up. Some of Shopify’s competitors offer more customization at the expense of long hours doing detailed coding on their platform.


Shopify is one of the go-to places to sell your products, and it’s not hard to see why. In this Shopify review, we looked at some different Shopify pros and cons.

This eCommerce platform is straightforward to use, and it offers 24/7 customer service if you ever get stuck. There are several paid and free themes to jump start your storefront, and there’s a ton of plugins available in the Shopify app store.

Shopify offers marketing tools to take your business to the next level. It Is also highly customizable, and the platform grows along with you, making it ideal for any size store.

Finally, it’s a fully hosted platform that makes life easier for you. The major con for Shopify is that it is not a free-to-use platform. There are associated costs and fees, but that is the big reason why the platform is so user-friendly and easy-to-use.

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