We have talked a lot about why it is essential to have a website for your business. Why should one invest an amount in proper Web Development of their websites? But the main question arises, would the investment done in the website be profitable for my business? Will it help my business grow? Here we will talk on some points which will help you clear your doubts & finally help you in taking the decision.
1. AFFORDABLE WAY OF MARKETING
Imagine spending racks of money on physical advertisement, printing pamphlets & distributing them, buying billboards, TV commercials to market your business. Well, if you’re having a lot of money to blow, then go ahead! No one’s stopping you! But what if there’s a much cheaper way of marketing your business with almost as much efficiency?
With the help of Google Adsense & Facebook ads, you can give a major boost to your business if you have a website. Approximately, 4 Billion people actively use the internet for various tasks & there are so many chances of new users stumbling on your website ad & you getting a new visitor. This is 4 times more than the most populated country in the world ( i.e. China), for you to imagine. All of this potential marketing reach in just a fraction of the amount you would be paying if you decide to use billboards.
2. SAVES TIME
If you have a physical shop for your business, how many customers on daily can your team handle? No matter what the answer is & how big your physical shop is, Website will always give an edge.
Unlike handling just a mere hundreds of customers in a physical shop, you can serve thousands to millions of users all at once if you have a website. It would be equivalent to a 1-2 hour conversation with one client face to face but handling thousands of clients at an instant. This staggering amount of management was never possible before. Just imagine the amount of time you would be saving just by investing a fraction of your funds on your site. Time is money!
3. DISPLAYS CREDIBILITY & WEB PRESENCE
Having a well designed & managed website also builds a good preconceived notion about your business’s professionalism. Even if you are starting afresh, it will be easier for you to build trust with your customers which in turn will have a very positive impact on your overall business. Your previous clients will refer your work to others with positive reviews & it can help you get more referrals.
On top of that, a website also acts as your 24×7 accessible online business card. By proper SEO’s (Search Engine Optimisation), customers can access your website from search engines from anywhere around the world. This creates a web presence of your business & gives you a major growth boost. If they cannot find you online, they consider it as a sign of an outdated business.
4. LEARN ABOUT YOUR CUSTOMERS
The control panel or the dashboard of your website will give you an insight on all the statistics related to the demographics of your site visitors (e.g. age & numbers of the visitors, total time they have spent on your websites, prime time of your site’s web traffic, bounce rate, etc).
Strategically targeting your customers by researching this data can also help you get to know how you can refine your business & services. In this way, your team can work in the right direction keeping the data in consideration & help your business to grow. Data may disappoint, but it never lies! Also Establish two-way communication with clients. This will make a deeper bond and serve them better.
5. LEVERAGE SOCIAL MEDIA & BE ONE STEP AHEAD OF YOUR COMPETITORS
We have been talking a lot about the importance of having a website. But having social media accounts (on Instagram, Facebook, YouTube, etc) of your business is almost as important as a website. And if you have socials & good following then good news for you! You can take advantage of your socials and redirect all the traffic to your website. Also you can link your socials on a website so that you have one place to show every information & hyperlinks related to you.
The majority of small businesses have a presence online, and it’s likely that your competitors have one too. If you want to stay relevant and competitive within your field, it’s important that your business has a footprint online. It not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.